From friends and family to clients and potential customers, getting someone to open your email is not always easy, or is it?
Let’s talk about the subject line. It’s the first thing everyone sees, and in a split second a decision is made - to read or not to read. Now, a great subject line will get your email read immediately, a good subject line might get your email read within 24 hours, and a bad subject line, even to your friends and family, means your email may never get read.
Know your Demographic Now, for those of you trying to get the attention of a potential customer let’s look at what can be done to get an open! First and foremost, you need to know your demographic. Yes, your demographic. A subject line that gets the attention of a baby boomer is different from that of a Millennial. The same can be said for a Generation X versus a Gen Z. Very different groups of people.
Gen Z, iGen, or Centennials: Born 1996 and later
Millennials or Gen Y: Born 1977 to 1995
Generation X: Born 1965 to 1976
Baby Boomers: Born 1946 to 1964
Traditionalists or Silent Generation: Born 1945 and before
If you are creating a new brand or updating an existing brand you need to think about your font choices.
Fonts are part of your image and they need to be consistent. Not all fonts are web friendly so consider backing into your choices depending on how your customer will access your digital assets. Mobile has the least friendly fonts and it is very device specific. Desktop offers you the most options but if you pick a desktop friendly font that is not available on a mobile device a substitution will be made.
Why does it matter? Fonts saved as images can look blurry online. Saving fonts to outlines creates an image of the font which works for large type but if it’s small it might look blurry. No matter how crisp, sharp, strong or smooth you try to make it, the smaller the font in an image the tougher your challenge.